Popular bookmakers in Europe

Although betting is now popular all over the world, Europe is still the “trendsetter”. This is where the first betting shops originated. Given the tradition, it is not surprising that Europe has the largest number of betting shops.

Advantages

If we consider the reasons for the popularity of European bookmakers, there are several points worth noting:

• A rich pre-match lineup. The European bookmakers are designed for a large number of customers. That is why in their lineup one can find more than 3-4 dozens of sports. And European bookmakers can offer bets on rather exotic disciplines – cricket, dog racing, horse racing and so on.
• A minimum number of cybersports markets. European BKs with a tradition give preference to traditional sports – football, tennis, basketball, etc. That is why it is worth to look for cybersports markets on the websites of younger BKs, striving to become leaders in a relatively new segment.
• High odds. The fierce competition between European BOCs forces higher odds and, consequently, lower margins.
• The absence of “cutting” of limits and unjustified blocking of accounts. European bookmakers choose a liberal policy. They are loyal to their clients and even sometimes close their eyes to “forking”.
• Availability of financial guarantees. European betting companies rarely delay payouts or transfer an incomplete amount of winnings. At the same time in the betting shops with a name, players may be required to verify their identity. Only then will the bettor have access to financial transactions.

Top European bookmakers

If we consider the most famous and popular bookmakers from Europe, the top will definitely include such companies:

• William Hill;
• Betway;
• Betfair;
• Bet365.

William Hill is considered to be the most famous bookmaker in the world. The activity of this betting company started back in 1934. The peculiarity of this company lies in the large number of exclusive markets. At the same time, William Hill cannot boast of high odds.

Betway is a relatively young betting company. It was created in 2006. Its peculiarity lies in the absence of stationary PBXs. Betway operates exclusively online. Among its advantages are the welcome bonus, the Russian language version of the website, a varied spreadsheet and mobile applications.

Betfair is not a traditional bookmaker. Betfair is a betting exchange where users compete against each other. Consequently, the betting company is only an intermediary. But it must be said that Betfair has also been operating as a traditional betting exchange since 2013.

Bet365 is another oldest bookmaker. This company has been around for almost 50 years. Among its advantages are a rich prematch line, many exclusive markets, a generous bonus policy and rather high betting limits. The downside of Bet365 can be considered the lack of a Russian-language version.

A few other popular European bookmakers – Gamebookers, Betwinner, Interwetten, Bwin, Betsson and Unibet – are also worth mentioning.